The ability to generate leads consistently is the lifeblood of every sales team (and company). But most acquisition channels are saturated making it difficult to realise a positive ROI and high ROAS.
We believe that cold email is one of the last under leveraged channels that can work very well for high ticket products and services - if done right.
Since cold email is the only service we offer, we are able to study and implement the latest cold email best practices on a continuous basis.
On LeadGen we work with the:
Generating qualified leads is hard. To unpack why, one has to look at each required step between the marketing of your product or service and the moment of closing a sale. Who is your Ideal Customer Profile (ICP)? Where do you find them? How do they think about the problem you solve? And how does your product or service uniquely solve that problem? Simple but not easy questions.
We take each client through a comprehensive on-boarding that helps clarify these questions before we start putting together a cold email campaign. Our ability to oscillate between strategy and execution sets us apart from most other agencies.
We think through your entire cold outbound funnel before we start reaching out to highly relevant cold email prospects. But not before we help you articulate your value prop in a succinct way that yields new calls.
We research your ICP, build a custom Audience List and start writing your cold email scripts. We then setup your shield domain(s), connect to your CRM and configure the latest anti-spam measures.
The first rule of a good cold email is to make it scream: “I’m not a cold email”. Most attempts fail here.
Before we send the first cold email to your prospects we conduct a week of research based on your team’s input via a detailed form and intro call. Based on that research we create a Campaign Plan which we use to build the Audience List and write highly targeted cold email copy.
With big platforms getting saturated, it is increasingly hard to get a good ROI or ROAS (Return on ad Spend).
Our polite cold email channel still enables our clients to achieve a ROI of 300% ~ 1000%. We also AB test each campaign from the start to ensure the winning sequence is sent out to your target audience 24/7.
To align incentives with our clients we often tie our LeadGen results to a commission on booked sales calls.
The commission per booked call varies per client and can depend on our monthly base fee and the average deal size of our client.
The ability to generate leads consistently is the lifeblood of every sales team (and company). But most acquisition channels are saturated making it difficult to realise a positive ROI and high ROAS.
We believe that cold email is one of the last under leveraged channels that can work very well for high ticket products and services - if done right.
Since cold email is the only service we offer, we are able to study and implement the latest cold email best practices on a continuous basis.
On LeadGen we work with the:
Generating qualified leads is hard. To unpack why, one has to look at each required step between the marketing of your product or service and the moment of closing a sale. Who is your Ideal Customer Profile (ICP)? Where do you find them? How do they think about the problem you solve? And how does your product or service uniquely solve that problem? Simple but not easy questions.
We take each client through a comprehensive on-boarding that helps clarify these questions before we start putting together a cold email campaign. Our ability to oscillate between strategy and execution sets us apart from most other agencies.
We think through your entire cold outbound funnel before we start reaching out to highly relevant cold email prospects. But not before we help you articulate your value prop in a succinct way that yields new calls.
We research your ICP, build a custom Audience List and start writing your cold email scripts. We then setup your shield domain(s), connect to your CRM and configure the latest anti-spam measures.
The first rule of a good cold email is to make it scream: “I’m not a cold email”. Most attempts fail here.
Before we send the first cold email to your prospects we conduct a week of research based on your team’s input via a detailed form and intro call. Based on that research we create a Campaign Plan which we use to build the Audience List and write highly targeted cold email copy.
With big platforms getting saturated, it is increasingly hard to get a good ROI or ROAS (Return on ad Spend).
Our polite cold email channel still enables our clients to achieve a ROI of 300% ~ 1000%. We also AB test each campaign from the start to ensure the winning sequence is sent out to your target audience 24/7.
To align incentives with our clients we often tie our LeadGen results to a commission on booked sales calls.
The commission per booked call varies per client and can depend on our monthly base fee and the average deal size of our client.
