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The Challenge for Neximo was to accelerate growth on the supply-side of their real estate platform in a new geography. To help solve the chicken/egg problem one of the sides of the platform had to grow first in order to create value for the geography in question.
We decided to focus on growing the Supply side first (the number of Real Estate Agents) so that the Demand side would experience relevant value.
We started to research their ICP based on their own experience of what had worked in different Geo’s plus an extensive on-boarding call where we discussed the answers to our detailed Launch Form questionnaire.
We created a detailed campaign plan that included how we would create a highly relevant Audience List, what kind of LeadMagnet we would use and a first draft of the cold copy (email script). Once this plan got approved by Neximo we setup their shield domains and integrated our Lead Delivery with their CRM.
On a high level the brief for assemlbing the Audience Contact List was clear: find real estate agents with X years experience in geography Y.
Once we started putting together the list we realised that many were locked into a contract making it time consuming for them to leave. We pivoted and put a list together that focussed on contacts who had been a broker in the past, but were now trying out a new job.
This audience resonated well with the value prop of Neximo’s platform as each agent can use the platform as a freelancer on the side.
Obviously the final emails were translated to Spanish (using the tone of voice relevant to the region) but the original copywriting was done by the ColdFire team.
We always use the latest (and best performing) cold email copy structure that we know of by testing all of our campaigns closely. Most people underestimate how big the difference is between a well-written cold email and a poorly-written cold email. Night and day.
Based on the ColdFire copy framework we wrote a custom subject line, a custom first and second line, added a unique value proposition that we knew would resonate with the pain point of our target audience and included a creative Lead Magnet and CTA that resulted in a very high email-to-call conversion rate.
For the Lead Delivery setup Neximo’s team preferred their leads to come straight into their CRM system. On top of that we had each lead above a certain score go into their mobile messaging system which made sure that the best leads could be followed up with by the SDR team on the go.
Neximo was a unique client in that it was not a traditional B2B (SaaS) play, but instead we targeted individual RE agents. The campaign was successful nonetheless. We wish Karim and his team all the best and look forward to work together in the future!
The Challenge for Neximo was to accelerate growth on the supply-side of their real estate platform in a new geography. To help solve the chicken/egg problem one of the sides of the platform had to grow first in order to create value for the geography in question.
We decided to focus on growing the Supply side first (the number of Real Estate Agents) so that the Demand side would experience relevant value.
We started to research their ICP based on their own experience of what had worked in different Geo’s plus an extensive on-boarding call where we discussed the answers to our detailed Launch Form questionnaire.
We created a detailed campaign plan that included how we would create a highly relevant Audience List, what kind of LeadMagnet we would use and a first draft of the cold copy (email script). Once this plan got approved by Neximo we setup their shield domains and integrated our Lead Delivery with their CRM.
On a high level the brief for assemlbing the Audience Contact List was clear: find real estate agents with X years experience in geography Y.
Once we started putting together the list we realised that many were locked into a contract making it time consuming for them to leave. We pivoted and put a list together that focussed on contacts who had been a broker in the past, but were now trying out a new job.
This audience resonated well with the value prop of Neximo’s platform as each agent can use the platform as a freelancer on the side.
Obviously the final emails were translated to Spanish (using the tone of voice relevant to the region) but the original copywriting was done by the ColdFire team.
We always use the latest (and best performing) cold email copy structure that we know of by testing all of our campaigns closely. Most people underestimate how big the difference is between a well-written cold email and a poorly-written cold email. Night and day.
Based on the ColdFire copy framework we wrote a custom subject line, a custom first and second line, added a unique value proposition that we knew would resonate with the pain point of our target audience and included a creative Lead Magnet and CTA that resulted in a very high email-to-call conversion rate.
For the Lead Delivery setup Neximo’s team preferred their leads to come straight into their CRM system. On top of that we had each lead above a certain score go into their mobile messaging system which made sure that the best leads could be followed up with by the SDR team on the go.
Neximo was a unique client in that it was not a traditional B2B (SaaS) play, but instead we targeted individual RE agents. The campaign was successful nonetheless. We wish Karim and his team all the best and look forward to work together in the future!
From the moment the campaign is live we A/B test the performance to ensure the winning sequence is sent to your audience. Once a lead replies with Lead Score 3, 4, 5 or 6 we send them straight to your preferred CRM, Slack or email.
