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Like many creative agencies, Bureau22 relied quite heavily on referrals from their own network. The Founder decided to start diversifying his acquisition main channel. ColdFire developed the Campaign Plan.
Creative agencies are challenged on two fronts.
If you solve the first problem by building a funnel that generates leads and revenue on a more reliable basis, you can afford to invest in growth that many agencies at the lower end of the spectrum can not afford.
The ColdFire founding team worked at various digital agencies before and had experienced the difficulty to stand out firsthand.
Instead of increasing the number of players Bureau22 had to compete globally, we decided it would be best to shrink that number significantly and ‘niche down’ to a vertical in which their team had a track record.
With a background in branding, it became clear that the best niche was going to be Marketing Design for Mid Market B2B companies that had an outdated look.
This approach would help the agency branch out into other aspects of Marketing assets later on, that could help their clients longterm and increase their LTV.
The Contact Audience List started broad as usual, and we then drilled down to a sub-segment that focussed on the USA as their target geography.
For the type of businesses we reverse engineered a list made up of so-called ‘dusty and traditional’ B2B service companies which had an outdated online look.
We use search queries including Year of Founding, Yearly Revenue and cross-referenced that with data on their tech stack. The results the fell within the set parameters of our search query were selected for a human review of their website.
Starting at the end, we came up with an effective LeadMagnet which would communicate the value prop of Bureau22 in a visual and easy to understand way.
From there we wrote the rest of the email copy sequence and mapped the cold email copy to some of the common variables we found among our target companies. To finish the script we leverage a CTA that had worked very well for another client of ColdFire but modified it to the audience of Bureau22.
Understanding how the funnel will work after our team delivers the leads to our clients is key. Before we start sending out emails we always require to have a good understanding of their marketing and sales funnel.
Leads were pushed straight into the CRM of our client and helped them track the performance of the campaign. We also made sure that the SDR team was notified on every lead in a private Slack channel to ensure follow-ups were fast and personalised.
It is great to work with the Bureau22 team, and we look forward to operate their LeadGen as they grow internationally into new markets. Thank you and good luck!
The ColdFire Team
Like many creative agencies, Bureau22 relied quite heavily on referrals from their own network. The Founder decided to start diversifying his acquisition main channel. ColdFire developed the Campaign Plan.
Creative agencies are challenged on two fronts.
If you solve the first problem by building a funnel that generates leads and revenue on a more reliable basis, you can afford to invest in growth that many agencies at the lower end of the spectrum can not afford.
The ColdFire founding team worked at various digital agencies before and had experienced the difficulty to stand out firsthand.
Instead of increasing the number of players Bureau22 had to compete globally, we decided it would be best to shrink that number significantly and ‘niche down’ to a vertical in which their team had a track record.
With a background in branding, it became clear that the best niche was going to be Marketing Design for Mid Market B2B companies that had an outdated look.
This approach would help the agency branch out into other aspects of Marketing assets later on, that could help their clients longterm and increase their LTV.
The Contact Audience List started broad as usual, and we then drilled down to a sub-segment that focussed on the USA as their target geography.
For the type of businesses we reverse engineered a list made up of so-called ‘dusty and traditional’ B2B service companies which had an outdated online look.
We use search queries including Year of Founding, Yearly Revenue and cross-referenced that with data on their tech stack. The results the fell within the set parameters of our search query were selected for a human review of their website.
Starting at the end, we came up with an effective LeadMagnet which would communicate the value prop of Bureau22 in a visual and easy to understand way.
From there we wrote the rest of the email copy sequence and mapped the cold email copy to some of the common variables we found among our target companies. To finish the script we leverage a CTA that had worked very well for another client of ColdFire but modified it to the audience of Bureau22.
Understanding how the funnel will work after our team delivers the leads to our clients is key. Before we start sending out emails we always require to have a good understanding of their marketing and sales funnel.
Leads were pushed straight into the CRM of our client and helped them track the performance of the campaign. We also made sure that the SDR team was notified on every lead in a private Slack channel to ensure follow-ups were fast and personalised.
It is great to work with the Bureau22 team, and we look forward to operate their LeadGen as they grow internationally into new markets. Thank you and good luck!
The ColdFire Team
From the moment the campaign is live we A/B test the performance to ensure the winning sequence is sent to your audience. Once a lead replies with Lead Score 3, 4, 5 or 6 we send them straight to your preferred CRM, Slack or email.
