PULPO WMS was growing fast and wanted to expand to additional markets in Europe. Mainly to Belgium, the Netherlands, Denmark, Sweden, Finland and Norway.
Without a local presence in these markets it was not ideal to start off with a sophisticated on-the-ground marketing campaign. ColdFire was asked to set up a campaign that would show an impact within weeks.
The primary objective was to build new pipelines in those markets and fill them with qualified leads. The secondary objective was to set up the funnel in a way that their existing SDR team could handle the leads.
At ColdFire we prepare for campaigns in more detail than most LeadGen providers. By getting a deeper understanding of the needs of our clients we are able to put together a higher quality cold email Audience List and write more targeted cold email Sales Scripts.
For Pulpo WMS we researched their clients’ pain points, reviewed their client roster, broke down the tech stack of their ICP, evaluated competitors and decided on their USPs and core value proposition.
Once we had the ColdFire Blueprint in place, we started building the Audience Contact List.
Building a cold email list of contacts is differnet for every client. In the case of PULPO we decided a 2-tier approach: a top-down strategy (going after Founders and C-level positions) and bottom-up (focussed more on Ops teams that use the product on a daily basis).
Not only did the campaign yield meetings with decision makers, we were also able to learn from Operators and leverage their insights to convince C-level contacts that PULPO offered the right value.
Writing cold email copy is the ‘Art’ aspect of our work. For most campaigns writing clear and articulate copy is the biggest lever to turn an average campaign into a high performing cold email campaign.
When researching the multiple email scripts for PULPO we considered many details like: contact seniority, contact personality type, tone of voice, the value proposition for both the C-level audience as well as the Operator audience, the type of social proof, the CTA and even the type and style of email signature.
The PULPO team chose to receive ColdFire leads directly into their own CRM system. In addition, we made sure that their team was notified through Slack every time a new lead came in with all lead attributes.
For Out of Office replies we set up a custom follow-up sequence to make sure these contacts did not fall through the cracks. Philipp and his team have built an incredible business and proven that their model works despite changes in the macro environment.
We look forward to many more months of collaboration between ColdFier and Pulpo WMS!
PULPO WMS was growing fast and wanted to expand to additional markets in Europe. Mainly to Belgium, the Netherlands, Denmark, Sweden, Finland and Norway.
Without a local presence in these markets it was not ideal to start off with a sophisticated on-the-ground marketing campaign. ColdFire was asked to set up a campaign that would show an impact within weeks.
The primary objective was to build new pipelines in those markets and fill them with qualified leads. The secondary objective was to set up the funnel in a way that their existing SDR team could handle the leads.
At ColdFire we prepare for campaigns in more detail than most LeadGen providers. By getting a deeper understanding of the needs of our clients we are able to put together a higher quality cold email Audience List and write more targeted cold email Sales Scripts.
For Pulpo WMS we researched their clients’ pain points, reviewed their client roster, broke down the tech stack of their ICP, evaluated competitors and decided on their USPs and core value proposition.
Once we had the ColdFire Blueprint in place, we started building the Audience Contact List.
Building a cold email list of contacts is differnet for every client. In the case of PULPO we decided a 2-tier approach: a top-down strategy (going after Founders and C-level positions) and bottom-up (focussed more on Ops teams that use the product on a daily basis).
Not only did the campaign yield meetings with decision makers, we were also able to learn from Operators and leverage their insights to convince C-level contacts that PULPO offered the right value.
Writing cold email copy is the ‘Art’ aspect of our work. For most campaigns writing clear and articulate copy is the biggest lever to turn an average campaign into a high performing cold email campaign.
When researching the multiple email scripts for PULPO we considered many details like: contact seniority, contact personality type, tone of voice, the value proposition for both the C-level audience as well as the Operator audience, the type of social proof, the CTA and even the type and style of email signature.
The PULPO team chose to receive ColdFire leads directly into their own CRM system. In addition, we made sure that their team was notified through Slack every time a new lead came in with all lead attributes.
For Out of Office replies we set up a custom follow-up sequence to make sure these contacts did not fall through the cracks. Philipp and his team have built an incredible business and proven that their model works despite changes in the macro environment.
We look forward to many more months of collaboration between ColdFier and Pulpo WMS!
From the moment the campaign is live we A/B test the performance to ensure the winning sequence is sent to your audience. Once a lead replies with Lead Score 3, 4, 5 or 6 we send them straight to your preferred CRM, Slack or email.
