B2B services and SaaS companies can capture use market opportunities. That also means the markets have gotten more crowded. As a result it is now harder to cut through the noise. With high margins of SaaS businesses, CACs are at records highs and it is difficult to build sustainable momentum before network effects or ‘product stickiness’ kick in.
We build custom cold email funnels for our clients that reach decision makers directly by using our ‘polite cold email’ strategy playbook that yields calls.
On B2B teams we work with:
One of the first challenges for B2B and SaaS companies is to articulate the core value proposition of your product or service in a way that resonates with your target audience.
After that, the new challenge is often to get the CAC/LTV payback period down to a healthy 3~6 months so the marketing and SDR teams can scale up the operation. Chasing the wrong market (or customer profile) with a sub-optimal message can waste a lot of time and resources.
The ability for our team to discuss your goals on both a strategic and tactical level sets ColdFire apart from other agencies.
We think through your entire cold outbound funnel before we start reaching out to highly relevant cold email prospects. But not before we help you articulate your value prop in a succinct way that yields new calls.
We research your ICP, build a custom Audience List and start writing your cold email scripts. We then setup your shield domain(s), connect to your CRM and configure the latest anti-spam measures.
The first rule of a good cold email is to make it scream: “I’m not a cold email” - without that it won’t work.
Before we send the first cold email to your prospects we conduct ~1 week of research based on your team’s input via a detailed form and intro call. Based on that research we create a Campaign Plan which we use to build the audience list and write highly targeted cold email copy.
With big platforms getting saturated, it is increasingly hard to get a good ROI or ROAS (Return on ad Spend).
Our polite cold email channel still enables our clients to achieve a ROI of 300% ~ 1000%. We also AB test each campaign from the start to ensure the winning sequence is sent out to your target audience 24/7.
To align incentives with our clients we often tie our LeadGen results to a commission on booked sales calls.
The commission per booked call varies per client and can depend on our monthly base fee and the average deal size of our client.
B2B services and SaaS companies can capture use market opportunities. That also means the markets have gotten more crowded. As a result it is now harder to cut through the noise. With high margins of SaaS businesses, CACs are at records highs and it is difficult to build sustainable momentum before network effects or ‘product stickiness’ kick in.
We build custom cold email funnels for our clients that reach decision makers directly by using our ‘polite cold email’ strategy playbook that yields calls.
On B2B teams we work with:
One of the first challenges for B2B and SaaS companies is to articulate the core value proposition of your product or service in a way that resonates with your target audience.
After that, the new challenge is often to get the CAC/LTV payback period down to a healthy 3~6 months so the marketing and SDR teams can scale up the operation. Chasing the wrong market (or customer profile) with a sub-optimal message can waste a lot of time and resources.
The ability for our team to discuss your goals on both a strategic and tactical level sets ColdFire apart from other agencies.
We think through your entire cold outbound funnel before we start reaching out to highly relevant cold email prospects. But not before we help you articulate your value prop in a succinct way that yields new calls.
We research your ICP, build a custom Audience List and start writing your cold email scripts. We then setup your shield domain(s), connect to your CRM and configure the latest anti-spam measures.
The first rule of a good cold email is to make it scream: “I’m not a cold email” - without that it won’t work.
Before we send the first cold email to your prospects we conduct ~1 week of research based on your team’s input via a detailed form and intro call. Based on that research we create a Campaign Plan which we use to build the audience list and write highly targeted cold email copy.
With big platforms getting saturated, it is increasingly hard to get a good ROI or ROAS (Return on ad Spend).
Our polite cold email channel still enables our clients to achieve a ROI of 300% ~ 1000%. We also AB test each campaign from the start to ensure the winning sequence is sent out to your target audience 24/7.
To align incentives with our clients we often tie our LeadGen results to a commission on booked sales calls.
The commission per booked call varies per client and can depend on our monthly base fee and the average deal size of our client.
