If only the world knew how good your product was, it would have already been a success. Probably true — but how will the world know?
The reality is that distribution is equally (if not more) important than the quality of your product. We help Founders learn about going to market (GTM) with their product by using the most direct B2B channel out there: email.
As a Founder or executive, you’ve probably been the target of cold emailers yourself, so you’re skeptical. We get it. The thing is, our cold emails read like warm emails...
We work with the:
Founders and C-Level execs should have only one thing on their mind in the early days: Growth. Growing the company’s revenue will solve most other problems and certainly help avoiding bankruptcy. Growth comes from revenue and revenue comes from LeadsGen.
The first major challenge is to figure out what the market wants (see our page on Finding PMF). After that the challenge becomes bringing in enough leads at a cost effective CAC that allows you to scale the business with positive unit economics.
We think through your entire cold outbound funnel before we start reaching out to highly relevant cold email prospects. But not before we help you articulate your value prop in a succinct way that yields new calls.
We research your ICP, build a custom Audience List and start writing your cold email scripts. We then setup your shield domain(s), connect to your CRM and configure the latest anti-spam measures.
The first rule of a good cold email is to make it scream: “I’m not a cold email”.
Most attempts fail here. Before we send the first cold email to your prospects we conduct a week of research based on your team’s input via a detailed form and intro call. Based on that research we create a Campaign Plan which we use to build the Audience List and write highly targeted cold email copy.
With big platforms getting saturated, it is increasingly hard to get a good ROI or ROAS (Return on ad Spend).
Our polite cold email channel still enables our clients to achieve a ROI of 300% ~ 1000%. We also AB test each campaign from the start to ensure the winning sequence is sent out to your target audience 24/7.
To align incentives with our clients we often tie our LeadGen results to a commission on booked sales calls.
The commission per booked call varies per client and can depend on our monthly base fee and the average deal size of our client.
If only the world knew how good your product was, it would have already been a success. Probably true — but how will the world know?
The reality is that distribution is equally (if not more) important than the quality of your product. We help Founders learn about going to market (GTM) with their product by using the most direct B2B channel out there: email.
As a Founder or executive, you’ve probably been the target of cold emailers yourself, so you’re skeptical. We get it. The thing is, our cold emails read like warm emails...
We work with the:
Founders and C-Level execs should have only one thing on their mind in the early days: Growth. Growing the company’s revenue will solve most other problems and certainly help avoiding bankruptcy. Growth comes from revenue and revenue comes from LeadsGen.
The first major challenge is to figure out what the market wants (see our page on Finding PMF). After that the challenge becomes bringing in enough leads at a cost effective CAC that allows you to scale the business with positive unit economics.
We think through your entire cold outbound funnel before we start reaching out to highly relevant cold email prospects. But not before we help you articulate your value prop in a succinct way that yields new calls.
We research your ICP, build a custom Audience List and start writing your cold email scripts. We then setup your shield domain(s), connect to your CRM and configure the latest anti-spam measures.
The first rule of a good cold email is to make it scream: “I’m not a cold email”.
Most attempts fail here. Before we send the first cold email to your prospects we conduct a week of research based on your team’s input via a detailed form and intro call. Based on that research we create a Campaign Plan which we use to build the Audience List and write highly targeted cold email copy.
With big platforms getting saturated, it is increasingly hard to get a good ROI or ROAS (Return on ad Spend).
Our polite cold email channel still enables our clients to achieve a ROI of 300% ~ 1000%. We also AB test each campaign from the start to ensure the winning sequence is sent out to your target audience 24/7.
To align incentives with our clients we often tie our LeadGen results to a commission on booked sales calls.
The commission per booked call varies per client and can depend on our monthly base fee and the average deal size of our client.
