An interview with Sofía Padrón Quijano, Head of Marketing Communications at MULTIPLICA
We sit down with Sofía Padrón Quijano, Head of Marketing Communications at MULTIPLICA. MULTIPLICA is a digital native consulting company.
How did you end up at Multiplica and what problem does MULTIPLICA solve for its clients?
I came to this company to assemble a communication strategy, based on the value proposition of digital solutions that
As the Head of Marketing Communications, what are your main responsibilities at MULTIPLICA?
Define, activate, optimize and evaluate awareness campaigns about the company's value proposition; define and activate lead nurturing actions to consolidate the relationship with customers; promote the storytelling of the company's services in different communication channels.
To get a bit more technical, which methods work best for making people aware of and interested inMULTIPLICA , and why do you think they work so well?
I believe that inbound marketing and actions of tought leadership and brand ambassadors are key to position the services of a company like Multiplica, which offers services to other companies.
At ColdFire, when we look at our clients' Marketing strategies, they vary greatly. Some have found a single, scalable client acquisition process while others thrive on a mix of top-of-funnel strategies. How would you summarize the high-level marketing-related strategy of your organization, and what key elements contribute to its success?
Clients should see us as allies in their digitalization strategy. Therefore, we must build long-term relationships, innovating in the way we get involved in their projects, showing them that we have the people and knowledge to meet their challenges.
What marketing tactic have you employed at MULTIPLICA or past companies that you feel is often overlooked by marketing teams, and what makes this technique effective in your experience?
Inbound marketing with tought leaders. It works in the medium and long term and consolidates brands.
Has your Marketing team experimented with some kind of cold outbound strategy (like cold email)? If yes what was the general outcome and if no, why not?
In general, it does not work in the short term, but it keeps us in the top of mind.
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